Affinity ¨C Put people first, care for each other and keep united to form strong corporate affinity and cohesiveness.

Good faith ¨C Be candid with each other, put good faith foremost, be loyal to our cause, be diligent, and protect our corporate reputation and image.

Optimism ¨C Be optimistic and open-hearted, fully understand and communicate with each other, seek common ideas while keeping different personal ideas, respect personality, bring into play personal creativity, and activate the power for development of the whole company.

Benefits ¨C Provide efficient and high-quality services and keep the optimal balancing of benefits among the company, customers, employees, cooperators and the society as a whole.

¡ó About interests
£ £ Customers¡¯ interests first: protecting customers¡¯ interests is the precondition for us to our common interests to gain sustainable development.
£ £ Balance the interests of all parties to maximize the interests of the enterprise, shareholders, customers, employees, cooperators and the society as a whole.

¡ó About values
£ £ All the values of the Company come from knowledge, capital as well as the work of high-quality workers.
£ £ On basis of the contributions, capabilities, responsibilities, work attitudes and other elements, adopt the objective, fair and sustainable principles for distribution of values.
£ £ Combine the distribution according to capital contribution and the distribution according to work to realize value distribution in the forms of development opportunity, power, salary, bonus, equity, dividend and other forms of welfare.

¡ó About talents
£ £ An excellent company will cultivate and attract excellent employees, while excellent employees enable the company to develop into a more excellent one.
£ £ We try to create conditions for excellent talents to become outstanding.
£ £ Principle for using talents: We value people who are both moral and talented and use their strengths.


¡ó About management
£ £ Objective for management: Make full use of human and physical resources;
£ £ Principle for management: scientific decisions, authoritative execution, systemized management;
£ £ Highlights of management: Scientifically make plans and cautiously control procedures.

¡ó About competition
£ £ Competition is the key for an enterprise to develop and maintain constant vigor.
£ £ Provide fair opportunities of competition and adopt fair criteria for selection;
£ £ Compete against customer requirements instead of against competitors. Competing against the continuously developing customer requirements is the power continuously driving us forward.

¡°Put customers first¡± ¨C It emphasizes the fact that customers are fundamental to the development of an enterprise and embodies the market and service principle that customers are the foremost.

¡°Use technologies¡± ¨C As a high-tech enterprise, we emphasize the significance of technological innovations for technological developments, while placing more emphasis on the significance of using technologies to serve people and embodying the technological and humanistic spirits of an enterprise.

¡°Committed to harmony¡± ¨C Harmony refers to the ideal status where the developments of the human beings, the nature and the society are highly coordinated. Here ¡°harmony¡±, on the one hand, means properly handling the relationships between an enterprise and its customers to maximize the economic benefits of the enterprise, and on the other hand, means trying to achieve harmony and unification between the enterprise and the society as a whole and between the human beings and the nature, thus enabling sustainable development of modern civilization and the society.